Immediately following the March 11th earthquake and tsunami disaster in Japan, Honda established a special online site dedicated to channeling donations from Honda and Acura dealers as well as Honda motorcycle and power equipment dealers to the American Red Cross. Now, the Japanese automaker has opened the site to the public, inviting able and willing customers, suppliers and others to also participate in the recovery efforts.
Speaking on Honda's decision to open the site to all charitable people, Stephen Morikawa, Assistant Vice President of Corporate Community Relations, American Honda said, "We are making this special website available for contributions based on the outpouring of support and messages of sympathy and concern we have received from so many friends of Honda. We are humbled and deeply appreciative of the concern shown for our Japanese associates, their families, and all of those affected by the March 11 earthquake and tsunami."1
A few weeks earlier, Japan's Honda Motor Co. Ltd. announced they'd donate $3.7 million and 1,000 generators toward the relief and recover effort. Equally impressive: The Honda family of companies in North America has promised to match all of its associates' personal donations on a dollar-for-dollar basis.
As you might have guessed. This isn't Honda's first alliance with the Red Cross, in collecting and donating relief aid. The Big H has supported the Red Cross throughout numerous disaster relief efforts in the past via cash, products, and in-kind donations.
If you want to make a donation to the relief efforts in Japan, you may do so now at http://american.redcross.org/hondaacura-emp. And, on behalf of everyone at Honda: Thank you.
Stay tuned for more Honda news, coming soon, including human interest stories such as this. Kuni Honda, located at 10750 E Arapahoe Road in Centennial, CO, is dedicated to keeping you informed.